Fax marketing allows you to send your fax message to hundreds, thousands, even hundreds of thousands of fax numbers in your database simultaneously. By utilizing this service, you and your staff remain free to maximize your marketing productivity. It also saves your equipment costly wear and tear this type of faxing can cause. The highest compatible baud ensures the fastest and most economic delivery.

Why Broadcast? Fax Advantages

Broadcast fax is one of the fastest, cheapest ways to generate leads and sales. Because of the low cost (as low as pennies per fax, paying only for connects) the economics are very forgiving-you can get a terrible response rate and still make money. Unlike a direct mail list, you own the fax list-you don't rent it. This cuts your subsequent cost significantly. Also, you only pay for faxes received, unlike direct mail where you pay for returned mail.

Broadcast fax is FAST-you can get leads AND sales within minutes of faxing compared to direct mail which can take up to two weeks for a response.

Broadcast fax also gives you the ability to test different formats, headlines and offers simultaneously before rolling out a particular marketing piece. It is recommended to run split run tests of different headlines. Sophisticated marketers use broadcast fax to test different market niches and segments to discover high response markets. Note: Presently small towns and cities are responding well to broadcast fax.

Fax lists are readily available for purchase, which means you only pay for the number once-yet you can use it again and again. Direct mail lists are generally rented from 10 to 25 cents per name. You also can get addresses along with fax lists, so you own the addresses as well. If you get good results using fax, you can then mail to your customers, knowing they are already responsive. This reduces your risk even more, and allows you to test a market inexpensively before using other, much more expensive media.

Your message is read. People are 2 to 4 times more likely to read a fax than direct mail! Everybody has to read their faxes. You're guaranteed at least one view per fax (unlike a magazine of a hundred pages where your ad may or may not be seen). You know from personal experience that direct mail is often thrown directly into the waste basket without even opening the envelope. You can't do that with a fax. That's why a targeted fax broadcast almost always pulls a better response than direct mail. And that's not all…

You save money. With broadcast fax marketing, your cost to send goes down every time you do it to the point where you're only paying for the fax broadcast. The cost to send a fax is a mere fraction of the cost of a postage stamp. Even considering the cost of purchasing a fax list, fax broadcasting always costs less than the dollars you'll spend on the paper, ink, labor and postage of a direct mail campaign. And it gets even better… You save time. It's FAST! Unlike direct mail that takes days or weeks to prepare, to reach your customers or top prospects, and for you to receive the response. And because we can send out up to 100,000 faxes per hour, you can have your message delivered much quicker and more efficiently than direct mail through the postal system. But, for many people a huge advantage is…

You get a great ROI. Fax broadcasting provides a great return on investment. The combination of a higher "read rate" and lower front-end cost is hard to beat. Because of the low cost, the economics are very forgiving. Even if you can get a terrible response rate you can still make money. Broadcast faxing offers one of the lowest 'cost per lead - cost per sale' advertising methods available.

Ready to investigate fax broadcasting and marketing? Let us help you reach your best customers or top sales prospects easily, quickly and cost effectively.

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